Binovi AB, company registration number 559051-8238, is committed to protecting your privacy.
This privacy policy explains how Binovi AB (hereinafter “Binovi”, “we”, “us” or “our”) processes your personal data in the course of our business and on our website.
The processing of personal data may differ depending on whether you are a customer, supplier, business partner or simply a visitor to our website. This policy also describes your rights as a data subject and how you can exercise them.
We always comply with applicable data protection legislation, including the General Data Protection Regulation (GDPR) and supplementary national legislation.
If you have any questions about how we process personal data, you are always welcome to contact us at:
contact (at) binovi.se
Introduction
Your privacy is very important to us, and we are committed to protecting your personal data. This policy explains how we collect, use, store and protect personal data.
Collection of personal data
We may collect, store and use the following types of personal data:
- Technical information about your computer and connection, such as your IP address, geographical location, browser type and operating system, when you visit our website or interact with digital services that we provide.
- Information about your visit to our website, such as the referral source, duration of the visit, page views and navigation paths.
- Information you provide when registering, downloading resources or contacting us through the website (such as your name, email address and telephone number).
- Information you provide when subscribing to newsletters or other communications.
- Information relating to purchases, use of services or transactions (such as your billing address, payment details and purchase history).
- Information you provide when communicating with us, for example verbally, by email or through our website.
- Information that you or the company you represent have published on your website.
- Information we have collected from public sources, social media, business partners and third-party tools that carry out similar collection and compilation of information.
If you disclose someone else's personal data to us, you are responsible for obtaining that person's consent to do so.
Use of personal data
The personal data we collect is used only for the purposes set out in this policy or in relevant sections of the website. We may use your data to:
- Administer and improve our website and business.
- Tailor content and features to your needs.
- Enable you to use the website's services.
- We may use your contact details to inform you (for example by email) about products, services and offers that may be relevant to your company's business. We may do so if you have consented to the processing or if we consider that Binovi has a legitimate interest.
- Handle enquiries, complaints and support requests.
- Maintain security and prevent fraud.
- Comply with legal obligations or fulfil contractual obligations.
Disclosure of personal data
We may share your personal data with:
- Our employees, consultants and suppliers to the extent necessary to fulfil the purposes set out in this policy.
- Our parent company, subsidiaries or other companies within the same group.
- Public authorities or courts if we are required to do so by law, or to protect our rights.
- A potential buyer in connection with a transfer of the business.
We never disclose your personal data to third parties for their own marketing purposes without your explicit consent.
Legal basis for processing
Explicit consent
We may process personal data when you have explicitly consented to the processing.
Legitimate interest
Our legal basis for processing your contact details is legitimate interest (Article 6(1)(f) of the GDPR).
We have assessed that:
- The information we send is relevant to you as the recipient, based on your professional role and your company's business.
- It is reasonable and proportionate to contact you without explicit consent, because the contact is made for professional purposes.
- We always provide an opportunity to unsubscribe from future communications.
Legal obligation
When we must process personal data to comply with legal obligations.
International transfers
Your data may be stored or processed in countries outside the EU/EEA, such as the United States. In such cases, we ensure that the transfer complies with applicable data protection rules, for example through the EU's standard contractual clauses.
Please note that information you publish on our website may become available globally via the internet. We cannot prevent others from using such information.
Retention of personal data
We retain personal data only for as long as necessary to fulfil the purposes of the processing or for as long as we are required to do so by law.
We may retain information for longer if this is necessary to handle legal claims, disputes or requirements imposed by public authorities.
Security
We take technical and organisational security measures to protect your personal data against unauthorised access, loss, misuse or alteration. However, you should be aware that the transmission of information over the internet can never be guaranteed to be completely secure.
Changes to this policy
We may update this policy as needed. The latest version is always published on our website.
Your rights
You have the right to:
- Request access to the personal data we process about you.
- Request rectification of inaccurate or incomplete data.
- Request erasure of your data (“the right to be forgotten”).
- Restrict or object to the processing of your data.
- Request the transfer of your data to another data controller (data portability).
- Withdraw your consent to marketing at any time.
To exercise your rights, please contact us at contact (at) binovi.se.
If you believe that we are processing your data improperly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Links to third parties
Our website may contain links to other websites. We are not responsible for their privacy policies or their handling of personal data.
Updating information
If your personal data changes, please let us know so that we can keep our records accurate and up to date.
Cookies
Our website uses cookies to improve the user experience.
A cookie is a small text file stored in your browser that allows us to recognise your device. We use both session cookies (which are deleted when you close your browser) and persistent cookies (which are stored for a certain period of time).
When you visit our website for the first time and consent to the use of cookies in accordance with this policy, you allow us to use cookies each time you visit the website. You can change your cookie settings in your browser at any time.
Google reCAPTCHA
We use Google reCAPTCHA to protect our website against spam and automated attacks.
reCAPTCHA analyses visitors' behaviour to determine whether they are human or an automated bot. This process may involve the processing of data such as IP addresses, device information, browser type, mouse movements and the length of time visitors spend on the page.
The processing is based on our legitimate interest in protecting our website and services (Article 6(1)(f) of the GDPR). We consider the processing necessary to prevent abuse and protect our users from potential security threats.
From 2 April 2026, Google will act as our data processor and process the data collected through reCAPTCHA solely on our behalf and in accordance with the terms defined by Google. The processing is carried out in accordance with the Cloud Data Processing Addendum (DPA) that we have entered into with Google.